Social media primacy

This blog addresses a concern of content creators, and explains the strategies and benefits of creating engaging content on social media. Content creators may attract users, encourage interactions, and achieve significant outcomes by producing appealing content on social media platforms. To stand out in a competitive digital market, they are required to create content strategically. … Read more

Using Social Media for business growth is one of the smart move. Businesses use social media for increasing their reach in customers to improve customer engagement and generate sales. For instance, Facebook and Instagram allows businesses to use ad targeting tools to target specific segment according to their interests and behaviors. As per AdRoll, customer … Read more

This blog explains ‘social media and influencer marketing’ including complex role that influencers play in social media marketing. Marketers want to partner with social media influencers that have authentically built relationships with their intended consumers via their content. On social media platforms like YouTube, Instagram, and TikTok, influencers with sizable fan bases provide advertisers a … Read more

‘social media and fake news’ is commonly discussed topic in conversations related to disadvantages of social media. Fake news is manipulated information that misguides its consumers. Today, social media is full of misinformation that many people consume and believe without examining its authenticity which may cause serious consequences. Rightly said by Marcia McNutt, President of … Read more

Social media and marketing dynamics are deeply interconnected. Marketing has significantly evolved with advancement of technology. For instance, traditional marketing has been transformed into digital marketing majorly because of social media. There was a time when television, newspaper and billboards were the major source of marketing. Whereas, today social media apps including YouTube, Facebook and … Read more

Social media is a ruling component of today’s world. Understanding social media and its impact on society has become important because these platforms play crucial role in social relationships, public opinion, and communication. Social media include widely used internet platforms and applications like YouTube, Facebook, Instagram, X (previously known as Twitter), and many more. Social … Read more

This blog highlights negative Impacts of social media on teens Today teenagers are highly influenced by social media platforms like Instagram, Facebook and TikTok. Research by Pew Research Centre highlights that almost 50% of teenagers acknowledge using the internet constantly. Teens can spend hours utilizing these sites and applications because they are so addicting. On … Read more