This blog explains ‘social media and influencer marketing’ including complex role that influencers play in social media marketing. Marketers want to partner with social media influencers that have authentically built relationships with their intended consumers via their content. On social media platforms like YouTube, Instagram, and TikTok, influencers with sizable fan bases provide advertisers a … Read more
‘social media and fake news’ is commonly discussed topic in conversations related to disadvantages of social media. Fake news is manipulated information that misguides its consumers. Today, social media is full of misinformation that many people consume and believe without examining its authenticity which may cause serious consequences. Rightly said by Marcia McNutt, President … Read more
Social media and marketing dynamics are deeply interconnected. Marketing has significantly evolved with advancement of technology. For instance, traditional marketing has been transformed into digital marketing majorly because of social media. There was a time when television, newspaper and billboards were the major source of marketing. Whereas, today social media apps including YouTube, Facebook and … Read more
Social media is a ruling component of today’s world. Understanding social media and its impact on society has become important because these platforms play crucial role in social relationships, public opinion, and communication. Social media include widely used internet platforms and applications like YouTube, Facebook, Instagram, X (previously known as Twitter), and many more. Social … Read more
This blog highlights negative Impacts of social media on teens Today teenagers are highly influenced by social media platforms like Instagram, Facebook and TikTok. Research by Pew Research Centre highlights that almost 50% of teenagers acknowledge using the internet constantly. Teens can spend hours utilizing these sites and applications because they are so addicting. On … Read more
